Welcome to our online marketing blog

Are you looking for interesting and informative articles about the world of digital marketing and online agencies? Then you’ve come to the right place! In our blog, we share our experiences, tips and tricks for successfully positioning your company in the digital landscape. We cover a wide range of topics, including search engine optimization (SEO), social media marketing, content marketing, email marketing, social media recruiting and much more.

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Online marketing

Important steps for optimizing your online store

Why SEO is important for your online store Clever SEO helps your online store to be seen better on the internet and attract more people. If you improve the right keywords, meta tags and other important factors, your store will land higher up in the search results. That means more people find you all by

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Online marketing

Data protection in online stores: A critical success factor in e-commerce

Why is data protection important in online stores? In today’s digital world, data protection in online stores is of crucial importance. Whether you want to buy clothes, electronics or other products, your personal data could fall into the wrong hands if an online store has not taken appropriate security precautions. Your sensitive information such as

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Trends

Customer reviews in e-commerce: A comprehensive guide

Introduction to customer reviews The development of customer reviews in e-commerce Customer reviews have fundamentally changed the landscape of e-commerce. Originally used as a simple means of feedback, they have become a crucial factor in the success of online businesses. This development reflects the change in consumer behavior and in the digital economy. The importance

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Trends

5 innovative strategies for customer loyalty in e-commerce 2024

The digital marketplace is developing rapidly, making customer loyalty in e-commerce a crucial aspect for companies that want to remain competitive. This article looks at innovative strategies and practices to increase customer loyalty and foster long-term relationships in the e-commerce sector. Customer loyalty in e-commerce: the foundation of digital success Customer loyalty in e-commerce is

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Online marketing

SEO for online stores: Unleash the potential of your online store

Understanding SEO for online stores The basics of SEO: what it means for your online store Search engine optimization (SEO) is not just a buzzword; it is the backbone of your online store’s visibility. In the digital age, where the competition is just a click away, understanding the intricacies of SEO is crucial. It’s about

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Online marketing

Keyword research: The first step towards optimization

Keyword research: The first step towards optimization It’s no exaggeration to say that in the world of digital marketing and SEO, keyword research is the cornerstone. Without them, any attempt at optimization would be like a shot in the dark. Introduction to keyword research Keyword research is not only important for SEO. It is the

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Online marketing

Top ranking with SEO optimization: A guide for everyone!

Have you ever wondered what exactly is behind the term “SEO”? Think of the internet as a giant city, and SEO is the GPS that guides visitors to your door. Let’s delve deeper into the world of SEO optimization and unravel the mystery of the top websites. 1 What is SEO optimization? What is SEO

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Online marketing

Success with performance marketing: the key to online success

Success in online marketing can be a real challenge, but we have an effective strategy that more and more companies are using to achieve their goals: performance marketing. In this article, we explain performance marketing in simple terms, how it works and how it can help you achieve your online marketing goals. What is performance

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Online marketing

Effective online marketing services

In today’s digital era, online marketing has become an indispensable tool for companies that want to be successful online. The right online marketing services can make the difference between visibility and invisibility on the Internet. In this article, we’ll take a closer look at some effective online marketing services that can help you boost your

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Online marketing

How to find the right online marketing agency

In today’s digital world, online marketing is a decisive factor for the success of your company. But how do you find the right online marketing agency that meets your needs? In this article, I will explain step by step how you can choose the right agency to optimize your online presence and grow your business.

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Trends

What is a recruiting funnel?

A recruiting funnel is a process that describes how applicants go through the application process. It covers all the steps that an applicant goes through from initial contact to recruitment. The funnel is divided into several phases, all of which contribute to finding the best candidate for an open position. The first phase of the

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Trends

How does modern recruiting work? Tips and tricks for successful recruitment

In today’s business world, it is crucial for companies to have qualified and motivated employees. To stay competitive, you need to find and retain talent that is able to adapt to changing market conditions. How does modern recruiting work? In this article, we will discuss the latest trends and techniques for effective recruitment. What is

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Trends

What does recruiting involve?

As a company, you need the best employees to be successful. But how do you find them? This is exactly where recruiting comes into play. Recruiting covers the entire employee recruitment process, from job advertisement to hiring. In this article, we will take a closer look at recruiting and what it involves. 1 Definition: What

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Online marketing

Generate more traffic: Ideas for websites & online stores

There are various strategies and measures you can take to generate more traffic to your website or online store. In this article, we will introduce you to some promising ideas that will help you to increase the visibility of your offer and attract more visitors to your site. 1. search engine optimization (SEO) Optimizing your

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Trends

Why is social media important for recruiting?

Social media has experienced a huge boom in recent years and is now an indispensable part of our daily lives. It is no secret that companies have recognized the potential of social media for their recruitment strategies. In this article, we will explain why social media is so important for recruiting and how it can

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Trends

How much does a social media strategy cost?

As an entrepreneur or the person responsible for your company’s marketing campaigns, you’ve probably already thought about implementing a social media strategy. But how much would such a strategy actually cost you? The costs for a social media strategy can vary greatly and depend on various factors. Some of these factors are: Below, we’ll take

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Online marketing

What is an online marketing agency?

Nowadays, the Internet is the most important place to reach customers and do business. An online marketing agency can help you strengthen your online presence and increase your sales. But what exactly is an online marketing agency and what services do they offer? In this article, you will learn everything you need to know about

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Industries

How the hospitality industry can benefit from social media recruiting

Social media recruiting is a modern method of publishing job vacancies via social networks and reaching potential candidates. It offers a number of advantages that can be of great benefit to the hospitality industry in particular. The advantages of social media for recruitment How to use social media effectively for recruitment Challenges of using social

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Industries

How the skilled trades can benefit from social media recruiting

As an entrepreneur, you know how important it is to attract the best talent to your company. The advent of social media has also changed the way in which companies find and approach their potential employees. Social media recruiting is an effective method of reaching and attracting the right candidates. In this article, we will

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Industries

How the fashion industry can benefit from social media recruiting

The importance of social media in the fashion industry Social media has revolutionized the fashion industry and is now an important part of the business. Increased visibility Thanks to social media, fashion labels and designers can present their products and collections to a wider audience and thus increase their visibility. Viral trends Viral trends often

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Industries

How to use social media recruiting successfully in the IT industry

The importance of social media recruiting Nowadays, social media recruiting in the IT industry is an indispensable tool for finding and attracting qualified specialists. The use of social networks in the recruitment process offers numerous advantages over traditional methods and can help to increase the success of your company. Advantages of social media recruiting Greater

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Risks

Social media recruiting: How you can avoid discrimination

Social media recruiting has become one of the most important methods of recruitment in recent years. By using social media such as LinkedIn, XING, Facebook or Twitter, you can reach a larger number of potential applicants. But how can you avoid discrimination in social media recruiting? This article will provide you with useful tips and

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Online marketing

Target group analysis for conversion rate optimization

Effective target group analysis is crucial for conversion rate optimization (CRO). It helps to better align your online marketing strategy with the needs and interests of your target group, which in turn leads to a higher conversion rate. In this article, you will learn how to carry out a targeted audience analysis and use it

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Online marketing

Online marketing & SEO: Successful strategies for your company

Introduction to online marketing and SEO Online marketing is an essential part of modern business strategies for addressing and retaining customers via the Internet. It includes a variety of techniques, such as search engine optimization (SEO), content marketing, social media marketing and email marketing. In this article, you will learn how you can use online

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Risks

Social media recruiting: What employers should look out for in terms of data protection

In today’s digitalized world, more and more companies are using social media platforms to find qualified candidates for open positions. Although social media recruiting offers many advantages, employers must also be aware of potential data protection issues. Advantages of social media recruiting Social media recruiting allows companies to expand their reach and find talented candidates

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Instructions

How to create a successful social media recruiting plan

The world of work is changing rapidly, and in recent years social media has established itself as an important channel for recruitment. In order to stay competitive and find qualified candidates, it is crucial that you as a company develop an effective social media recruiting plan. In this article, we’ll show you how to create

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