Product and category page optimization

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Product and category page optimization

The optimization of product and category pages is a central component of the success of your online store. These pages are not only important for presenting your products, but they also play a decisive role in your visibility in search engine results. At, we understand the importance of strategically optimizing these key pages. Here we show you how to optimize your product and category pages so that they not only appeal to potential customers, but also to search engines.

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Years in e-commerce
Turnover for our customers

Product page optimization:

1. unique product descriptions

Write a unique and appealing description for each product. Avoid manufacturer descriptions, which are often duplicated. Use natural language and relevant keywords to improve the user experience and visibility in search engines.

2. optimization of the images

Images are crucial for sales promotion. Optimize your product images by using alt attributes that describe the product and relevant keywords. This not only improves SEO, but also the accessibility of your site.

3. use customer reviews

Customer reviews add valuable content to your product pages and improve trust in your products. They also offer the opportunity to regularly update your pages with fresh content, which is rated positively by search engines.

4. mobile optimization

Make sure your product pages work just as well on mobile devices as they do on desktop. This includes a fast loading time, easily accessible purchase buttons and a customized display of product images.

Category page optimization:

1. clearly defined categories

Organize your products into logically structured categories that make it easier for users to find what they are looking for. A clear structure also helps search engines to better understand the context of your pages.

2. category descriptions

Add a unique description to each category page that contains relevant keywords. This not only improves SEO, but also helps customers to get an overview of the available products.

3. internal linking

Use internal linking to distribute authority within your website. Link from high-ranking pages to relevant product and category pages to increase their visibility.

4. optimization of the URLs

Create descriptive URLs for your product and category pages that are clearly and logically structured. Use keywords that reflect the content of the page to give both users and search engines an indication of the page content.


At, we have the know-how and the tools to effectively optimize your product and category pages. We understand how important these pages are for the overall success of your online store. Our approach aims not only to improve visibility in search engines, but also to optimize the shopping experience for your customers.

Optimizing product and category pages is an essential step in making your online store successful. By optimizing these pages for both search engines and users, you can increase the visibility of your products, improve the customer experience and ultimately increase your sales figures. Let’s work together to make your online business flourish.

Contact us

Are you ready to take the optimization of your product and category pages to the next level? Contact us today at to find out more about how we can help you achieve your goals.

Our projects are known from:

Our solution for you:

1. customized strategies:

We know that there is no one-size-fits-all solution. We develop individual marketing strategies that are precisely tailored to your business.

2. well thought-out campaigns:

With our proven methods and innovative ideas, we put your brand in the spotlight. Whether it’s social media, SEO, content marketing or paid advertising – we have the expertise you need.

3. transparency and performance measurement:

We will keep you informed about every step of our work. We deliver clear results that you can see and understand.

4. your success is our success:

We are only satisfied when you are happy. Your goals are our goals. We are working hard to achieve them.

Why you should work with us

Is your company stuck on a sales plateau? We ignite the turbo and take your company to a new level.

Winning mentality

We have the right mindset to make you successful

Advice from experts

20 years of success in online marketing

Focused strategies

Clear strategies with defined goals

Increase in sales

With us you are on a clear growth path


We have an open ear for you and your team

Entrepreneurial thinking

We think like you as an entrepreneur and we act for you too

Ready for the next step? Contact us today and let’s talk about how we can help you be great online!

1. fill in the form 2. 15 min. Initial consultation 3. 60 min. Consulting

Who we work for

small companies
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Strong brands rely on us

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