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nbound marketing is a marketing method that aims to attract, inspire and retain potential customers through relevant and helpful content. In contrast to traditional outbound marketing, in which advertising and sales messages are delivered to potential customers, inbound marketing focuses on the user and offers them added value. In this article, we explain how inbound

With over 2 billion active users per month, YouTube is one of the largest social media platforms in the world and offers companies the opportunity to reach their target group with video content. But when does YouTube make sense in the marketing mix and what factors should companies take into account? Find out more in

With over 2 billion active users per month, YouTube is one of the largest social media platforms in the world and offers companies the opportunity to reach their target group with video content. In this article you will find out how you can use YouTube as a marketing channel, what advantages it offers and what