The About page is the heart of your online presence. It not only tells the story of your company, but also conveys your values and visions. An appealing and informative about page can tip the scales as to whether a visitor becomes a customer or not. In this article, we discover how to create an about page that convinces and connects.
Why is an about page important? #
- Building trust: A personal touch and transparency can promote trust among your visitors.
- Differentiation: Show what sets you apart from the competition.
- SEO value: An about page with good content can also improve the ranking of your website.
- Communicating your mission: An opportunity to state your values and mission.
- Customer loyalty: Personal stories and backgrounds create a stronger bond with your customers.
How do you design an effective about page? #
- Tell your story: Start with the story of your company. What is your motivation? How did you get started?
- Use images and videos: People tend to connect emotionally through visual content. Team photos or a welcome video can make a strong impression.
- Be authentic: Avoid exaggerated marketing speak. Be honest and authentic.
- Show faces: People connect with other people. Introduce your team.
- Call for action: What do you want visitors to do after reading your page? Contact us, find out more, subscribe to our newsletter?
FAQs: #
Q: Does every website have to have an About page? A: Yes, because it plays a crucial role in building trust and credibility.
Q: What should I avoid when writing an about page? A: Avoid being too general. Be specific in what you say and show real insights into your company.
Q: How often should I update my About page? A: It is advisable to check your About Page regularly and update it as necessary to ensure that all information is up to date.
Summary: #
A convincing About Page is more than just an information sheet about your company. It is an opportunity to tell a story that connects and familiarizes. By sharing your story, communicating your values and inviting your visitors to interact, you can build a deeper relationship with your audience. With the above tips and ideas, you can create an about page that not only informs but also inspires.
Sources:
[1] https://www.yourdictionary.com/about-page
[2] https://www.collinsdictionary.com/de/worterbuch/englisch/page
[3] https://www.textbroker.de/landingpage
[4] https://www.merriam-webster.com/dictionary/page
[5] https://docs.oracle.com/cd/E37097_01/doc.42/e35125/GUID-3D0C54D4-D03A-4F55-B243-4BE38C5BC1AD.htm
[6] https://en.wiktionary.org/wiki/about_page
[7] https://dictionary.cambridge.org/de/worterbuch/englisch/page
[8] https://www.dwds.de/wb/Page