Setting online marketing goals: KPIs at a glance

Aktualisiert am 8. March 2024 von Michael Horn

In order to measure and continuously optimize the success of your online marketing strategy, it is important to set clear goals and key performance indicators (KPIs). In this article, we will give you an overview of the most important KPIs that will help you define your online marketing goals and evaluate your success.

1. website traffic

KPIs: page views, sessions, users

Description: Website traffic is a fundamental indicator of the reach and visibility of your website. You can measure the number of page views, sessions and users to assess how many people visit your website and how intensively they use it.

2. traffic sources

KPIs: Direct traffic, search engine traffic, referral traffic, social media traffic

Description: Analyzing traffic sources helps you to find out which marketing channels are most effective and where you should target your resources. You can measure the number of hits from various sources, such as direct hits, search engine traffic, referral traffic and social media traffic.

3. conversion rate

KPIs: Number of conversions, conversion rate

Description: The conversion rate is a decisive indicator for the effectiveness of your website and your marketing measures. You can measure the number of conversions (e.g. sales, leads or sign-ups) and calculate the conversion rate to assess how well you are persuading your target group to take the desired action.

4. bounce rate

KPIs: Bounce rate, time on page

Description: The bounce rate indicates how many users leave your website after just one page view. A high bounce rate can indicate problems with the user-friendliness or relevance of your content. You should also measure the time spent on the page to assess how long users spend on your website.

5. customer loyalty

KPIs: Returning users, number of sessions per user, dwell time

Description: Customer loyalty is an important factor for the long-term success of your online business. You can measure the number of returning users, the number of sessions per user and the average dwell time to assess how well you are retaining your customers on your website or online store.

6. social media engagement

KPIs: Followers, likes, shares, comments

Description: Social media engagement is an indicator of how well you can reach and interact with your target group on social media. You can measure the number of followers, likes, shares and comments to assess how successful you are on social media platforms.

7. cost per conversion

KPIs: costs per conversion, return on investment (ROI)

Description: The cost per conversion indicates how much you have to invest on average to generate a conversion. You should also measure the return on investment (ROI) to assess whether your marketing measures are paying off financially.

8. search engine ranking

KPIs: search engine position, visibility, organic click-through rate

Description: The search engine ranking indicates how well your website is positioned in the search results for relevant search queries. You can measure the search engine position, visibility and organic click-through rate to assess how well you are being found by potential customers.

9. customer lifetime value

KPIs: customer lifetime value, sales per customer, repeat purchases

Description: The Customer Lifetime Value indicates how much a customer is expected to bring in over the course of their relationship with your company. You can measure sales per customer and the number of repeat purchases to calculate and optimize customer lifetime value.

By keeping an eye on these KPIs and continuously optimizing them, you can tailor your online marketing strategy to the needs and interests of your target group and sustainably increase your success.

Aktualisiert am 8. March 2024 von Michael Horn

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