How to use Xing for successful social media recruiting

Aktualisiert am 8. March 2024 von Michael Horn

In times of digital change, social media recruiting is becoming increasingly important. The aim here is to use social networks such as Xing effectively to find and approach suitable applicants. In this article, you will learn how you can use Xing for successful social media recruiting.

Why Xing?

Xing is a social network aimed particularly at professionals and companies. Here you will find a network of more than 18 million users who network and exchange ideas on the platform. For recruiters, Xing offers a variety of functions that make it possible to find and approach suitable candidates.

Optimize your Xing profile

Before you can start social media recruiting on Xing, you should make sure that your own Xing profile is optimized. A complete and informative profile is the basis for successful recruiting on Xing. Make sure that your profile picture looks professional and that your CV and skills are complete and up to date.

Place job advertisements

One of the most important functions of Xing is the ability to place job advertisements. These are regularly read by many users on Xing and offer an effective way of approaching potential candidates. Make sure that your job advertisements are precise and meaningful in order to attract as many applicants as possible.

Direct approach of candidates

Another effective way to use Xing for social media recruiting is to approach candidates directly. You should make sure that you write a personal and individual message that addresses the skills and experience of the person in question. By addressing potential candidates directly in this way, you can arouse their interest and attract them to your company.

Use groups

Xing offers a large number of groups in which users can exchange information and network on specific topics. These groups are also an effective way for recruiters to find potential candidates. You should make sure that you actively participate in the groups and draw attention to yourself with meaningful posts and comments.

Using Xing as a research tool

Xing also offers a variety of functions that make it possible to research potential candidates. This includes, for example, searching for specific skills or experience and the option to search the network of other users. Through targeted research, you can find potential candidates who are a perfect fit for your company.