{"id":11586,"date":"2024-03-20T16:35:24","date_gmt":"2024-03-20T14:35:24","guid":{"rendered":"https:\/\/onlineshopmanager.de\/wissen\/evergreen-content\/"},"modified":"2024-03-21T10:08:10","modified_gmt":"2024-03-21T08:08:10","slug":"evergreen-content","status":"publish","type":"docs","link":"https:\/\/onlineshopmanager.de\/en\/wissen\/evergreen-content\/","title":{"rendered":"Evergreen Content"},"content":{"rendered":"\n

In the dynamic world of the Internet, there is content that never loses its relevance. These timeless posts, known as evergreen content, are an essential part of a successful SEO and content marketing strategy. But what constitutes evergreen content and why is it so valuable for website operators? Let’s get to the bottom of these questions.<\/p>\n\n

What exactly is evergreen content?<\/h4>\n\n

Evergreen content refers to content on a website that remains relevant and interesting in the long term. The term “evergreen” comes from botany and refers to plants that remain green all year round. Applied to the content sector, these are topics that do not lose their topicality and attract readers for a long time. Typical examples are guides, instructions, tips and basic information on a topic.<\/p>\n\n

The advantages of evergreen content<\/h4>\n\n
    \n
  1. Long-term traffic<\/strong>: Since evergreen content is always relevant, it attracts constant visitors over a longer period of time.<\/li>\n\n\n\n
  2. Less maintenance<\/strong>: Once created, this content requires little to no updating.<\/li>\n\n\n\n
  3. SEO benefits<\/strong>: Evergreen content can help improve search engine rankings as it continuously ranks for relevant keywords.<\/li>\n\n\n\n
  4. Building authority<\/strong>: By providing sound and helpful information on a topic, you can establish yourself as an authority in your field.<\/li>\n<\/ol>\n\n

    Tips for creating evergreen content<\/h4>\n\n
      \n
    • Choose universal topics<\/strong>: Focus on basic questions and topics that are always of interest.<\/li>\n\n\n\n
    • Pay attention to quality and depth<\/strong>: Your content should be informative, well-researched and comprehensive.<\/li>\n\n\n\n
    • Update as needed<\/strong>: Even if evergreen content is long-lasting, check it regularly to ensure it is up-to-date and accurate.<\/li>\n\n\n\n
    • Use clear and simple language<\/strong>: To ensure your content remains timeless, it should be understandable for a wide audience.<\/li>\n<\/ul>\n\n

      FAQ<\/h4>\n\n

      1. does evergreen content never need to be updated?<\/strong> Although evergreen content is long-lasting, it may need to be updated occasionally to ensure accuracy and relevance.<\/p>\n\n

      2. can current events be evergreen content?<\/strong> Normally not, as current events lose relevance. Evergreen Content focuses on timeless topics.<\/p>\n\n

      3. how often should I publish evergreen content on my website?<\/strong> Quality is more important than quantity. It’s better to focus on creating a few high-quality evergreen posts than to produce a lot of short-lived content.<\/p>\n\n

      Summary<\/h4>\n\n

      Evergreen content is a powerful tool in content marketing that generates lasting value and continuous traffic. By focusing on timeless topics and providing high-quality, informative content, you can create a solid foundation for your online presence.<\/p>\n\n

      Sources:[1] https:\/\/www.evergreenmedia.at\/glossar\/evergreen-content\/[2] https:\/\/www.seo-kueche.de\/lexikon\/evergreen-content\/[3] https:\/\/www.ionos.de\/digitalguide\/online-marketing\/verkaufen-im-internet\/evergreen-content\/[4] https:\/\/blog.hubspot.de\/marketing\/evergreen-content[5] https:\/\/www.seokratie.de\/evergreen-content-2\/[6] https:\/\/de.ryte.com\/wiki\/Evergreen_Content[7] https:\/\/www.contentmanager.de\/wissen\/content-marketing\/evergreen-content-definition-vorteile-tipps-beispiele\/[8] https:\/\/www.loewenstark.com\/wissen\/evergreen-content\/<\/p>\n","protected":false},"excerpt":{"rendered":"

      In the dynamic world of the Internet, there is content that never loses its relevance. These timeless posts, known as evergreen content, are an essential part of a successful SEO and content marketing strategy. But what constitutes evergreen content and why is it so valuable for website operators? Let’s get to the bottom of these […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","_lmt_disableupdate":"","_lmt_disable":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"_kadence_starter_templates_imported_post":false,"_joinchat":[]},"doc_category":[240],"doc_tag":[],"_wp_attached_file":null,"_wp_attachment_metadata":null,"_woocommerce_exclude_image":null,"wp-smpro-smush-data":null,"wpml_media_processed":null,"_wp_attachment_image_alt":null,"_wp_attachment_backup_sizes":null,"_shortpixel_status":null,"_astra_sites_image_hash":null,"_elementor_source_image_hash":null,"_wp_attachment_context":null,"_oembed_5074f7bcbcc2aff7af066f30f0341cdd":null,"_oembed_4bff4c0b704ee9c28dd1d7c750806b8d":null,"_oembed_c4c59fc544bf53cd50aeb5e227a1ac68":null,"_oembed_d1a40ab306ee003dd6f0604a35a187d0":null,"_oembed_211f21641cda19c30bafa348b80086ca":null,"_ast_block_templates_image_hash":null,"litespeed-optimize-set":null,"_source_url":null,"astra-images":null,"_elementor_inline_svg":null,"_elementor_is_screenshot":null,"_avia_builder_template_leadopti1":null,"_avia_builder_template_leadopti2":null,"_avia_builder_template_leadopti3":null,"_avia_builder_template_anfrage1":null,"_avia_builder_template_seo1":null,"_avia_builder_template_seo2":null,"_avia_builder_template_webdesign":null,"_avia_builder_template_website_erstellung":null,"wcf-steps":null,"wcf-flow-id":null,"wcf-step-type":null,"_oembed_f8a21e0e6a462ed42bd0798b2950cb9c":null,"_oembed_time_f8a21e0e6a462ed42bd0798b2950cb9c":null,"enable-to-import":null,"ast-main-header-display":null,"footer-sml-layout":null,"_oembed_87b947de7716efd8672902a3875e0696":null,"_oembed_time_87b947de7716efd8672902a3875e0696":null,"cartflows_imported_step":null,"wcf-custom-script":null,"wcf-step-note":null,"_wp_trash_meta_time":null,"_wp_trash_meta_status":null,"_yoast_wpseo_primary_doc_category":null,"_yoast_wpseo_primary_doc_tag":null,"_oembed_049501a66e3d9bb527736641f66a9b8f":null,"_oembed_d74a0ebf3f6bc1446fc4f7101dc8d011":null,"_elementor_global_widget_included_posts":null,"_yoast_wpseo_primary_epkb_post_type_1_category":null,"_feedback_extra_fields":null,"_feedback_email":null,"tcbwpg_reference":null,"_oembed_3fa68fefe81c1a00e71f1e5b42644598":null,"_oembed_931e467fbf758ec79c7a6dc7259d2889":null,"_oembed_d8bcb21c347c63299e9fa470dff2bf38":null,"_oembed_d2e15e50c06f0e43f9bcfd1d5f02740f":null,"_filled":null,"_job_expires":null,"_job_location":null,"_application":null,"_company_name":null,"_company_website":null,"_company_tagline":null,"_company_twitter":null,"_company_logo":null,"_company_video":null,"_menu_item_type":null,"_menu_item_menu_item_parent":null,"_menu_item_object_id":null,"_menu_item_object":null,"_menu_item_target":null,"_menu_item_classes":null,"_menu_item_xfn":null,"_menu_item_url":null,"_menu-item-avia-megamenu":null,"_menu-item-avia-division":null,"_menu-item-avia-textarea":null,"_menu-item-avia-style":null,"_menu_item_megamenu":null,"_megamenu":null,"_menu_item_megamenu_icon_source":null,"_menu_item_megamenu_width":null,"_menu_item_megamenu_icon_position":null,"_menu_item_megamenu_enable_heading":null,"_bsf_post_type":null,"_amp_validated_url_post_id":null,"_su_keywords":null,"_wpml_has_en_unlinked_childs":null,"_oembed_5c8e5d52f37a11198bf4cf0cddd967fe":null,"_oembed_58c564b7150dce6b8abec77b125b8e59":null,"_oembed_b0d5ccc5661863a24696a58c20d6dbbd":null,"_oembed_337a596d45d885b5a3f5dda3cc0c3d02":null,"_oembed_243e53330c27ce7842b4abcde988092f":null,"_oembed_46c6f50b73c599fa6ede8d3200f6a772":null,"_oembed_83545eeb2982a3d4e9c9a82d031fa7cc":null,"_oembed_e9ad4876ff41e8013b90f739a3269a5f":null,"_oembed_1e0fa94749745b4f5ccb5f77946be4f6":null,"_oembed_f5040090acdfcc9681b8b7267d94f842":null,"_oembed_353a2d0eccf1220e742f3119dc68a572":null,"_oembed_e5c93d21cf84d1b20b57fa19308a6fba":null,"_oembed_2d47cfaeff0fc77e4d60d5e01d10f274":null,"_oembed_2102ca35db5328cfaf6aa7a48d78eb50":null,"_oembed_a2c204472c6f1acb69e8c932d2cce713":null,"_oembed_916f6b1ece35aee10a9c182d9127f010":null,"_oembed_3a00b67dba456888d2b925fe778f678b":null,"_oembed_11fd9d8982c1573c4ffc40f4fe01e0b2":null,"_oembed_94077b8b8b00c33c640ca4e147436119":null,"_oembed_122f6ed351530e2f3aab20af552ef9ab":null,"_oembed_804e9a4544af137a83323f8c81022f4f":null,"_oembed_c836d139d47bf765625fdeca2090b6b2":null,"_oembed_92ba319e6c38cb345753912f025ac39d":null,"_oembed_c586963ed45232bf25e56f3ce194266d":null,"_oembed_44b253478df2d85d8e4043947383224c":null,"_oembed_4e37116d73f244869feb6b8e6425bc5c":null,"_oembed_4bce89213c4048e852476c3ef675b835":null,"_oembed_115b7865fe8095753e566745390c6232":null,"_oembed_e15aa2b97a8617d306b4aadfaa7f7d0d":null,"_oembed_85d15e1c3a65d502e0353821c6ef7514":null,"_oembed_522cdf2abd35269e3f25956dd4b263cc":null,"_oembed_95f4a754d16bd5308697b08f45672488":null,"_oembed_1d9e58ee4952adf8fac30acd3511a1c1":null,"_oembed_786a3680205900aad0b1807c04936660":null,"_oembed_0f890701a64baed4f53b3e1c56dd54bd":null,"_oembed_7ba4e5768d4680cb95a5b113ca7149a6":null,"_oembed_20c56f94996fc530275485e6cf7712cd":null,"_oembed_91920f131de5f988aef09f37dd8d9088":null,"_oembed_1ab210c5fe564b429a9735804ffbf25c":null,"_oembed_5a93419a525728b7d6489db245324681":null,"_oembed_d3b1baaf2a3102e15bd3ca7fcb3876d2":null,"_oembed_a42a83a074b07b1a3ae9c0d2091db031":null,"_oembed_c51c2b088cacd67ee60e159033c19607":null,"_oembed_dc99aeedd4186f90f171a9e9c15ffbb7":null,"_oembed_447c676d736c5a18ff18433554bc7d02":null,"_oembed_bc5bba6c7a2afc9d10cd387f35b0a3c0":null,"_oembed_45cd4e6cac4d90a87f30f314f97ad0cf":null,"_oembed_de42a7540f4d03109bed8050fac15513":null,"_oembed_2ace63ffc60538a8fbfd8644efd3de56":null,"_oembed_65cbddd773b14d9de65e36d784feff34":null,"_oembed_749c7032c314f60fdb438b6ad29a6282":null,"_oembed_ef1a525e1938f00c06f247e9db5c7987":null,"_oembed_8b74f0341f113d6218cdcb5b0238426c":null,"_oembed_5a17b573a2cebccbedcd053acde94316":null,"_oembed_99ac03659151e154aa0559300b9c8ee5":null,"_oembed_b0e62f33861a92ef4c8b99f1314a5204":null,"_oembed_5428ed0604b51a20d8e9c897b1c073c6":null,"_oembed_62d9b42b39d047de780e910351b599d9":null,"_oembed_362295c2c363ef1545738a4697a366db":null,"_oembed_92b5d8c284d0c5956295c3d251d40132":null,"_oembed_05fbc76b9155035bb053810c7ae676c5":null,"_oembed_616237eaad5c0ea63e334c06c23ba3e2":null,"_oembed_63504d8afee8aab6920851e6a9a7ec8c":null,"_oembed_5a1bf6d95a8f45787c31a71d5c4dc1c9":null,"_oembed_13b7d6f069a2c0ba8400e205887cae0b":null,"_oembed_75304a77604e500a793c5b5ac57fba39":null,"_oembed_93b68551bf95bc3eba9b4b136e05c83b":null,"_oembed_276b8e4f23af559812af3fd555bdf546":null,"_oembed_19ac9460648c07ccebc533a20551ab28":null,"_oembed_4dbaa7ed2c285205e1f8b2d8c387df14":null,"_oembed_f55e698c017ebe0b7075c264d90e1a87":null,"_oembed_68cf666579b57f220379903331e6b410":null,"_oembed_29353621224c4151711152d268426586":null,"_oembed_7123c267dc6e94d589e67007e26c2c1b":null,"_oembed_9f312d36571a9f517d04b9da48fd9f10":null,"_oembed_c143e267ded579f18e5c0d4f367f540a":null,"_oembed_a3b13854b232219ffc2c5053ff97d50c":null,"_wpb_vc_js_status":null,"astra-main-page-id":null,"ast_self_id_23007":null,"_bsf_product_rating":null,"_bsf_product_brand":null,"_bsf_product_name":null,"_bsf_product_image":null,"_bsf_product_price":null,"_bsf_product_cur":null,"_bsf_product_status":null,"post-rating":null,"_g_feedback_shortcode_8e10786f21a9284839fe16c8c18f3b7fd4b99e12":null,"_g_feedback_shortcode_atts_8e10786f21a9284839fe16c8c18f3b7fd4b99e12":null,"_g_feedback_shortcode_d38c1466aa7dc9bf527c05fc954db2143c4f8ef8":null,"_g_feedback_shortcode_atts_d38c1466aa7dc9bf527c05fc954db2143c4f8ef8":null,"_g_feedback_shortcode_fabe86feb25550c60307d37e3f9eed81b55dd34a":null,"_g_feedback_shortcode_atts_fabe86feb25550c60307d37e3f9eed81b55dd34a":null,"_g_feedback_shortcode_5fa920ae3d03e3ba380071f162e4fcc1388eee03":null,"_g_feedback_shortcode_atts_5fa920ae3d03e3ba380071f162e4fcc1388eee03":null,"_g_feedback_shortcode_396b65c8b2854b7c255fd5bab4b362e024422df4":null,"_g_feedback_shortcode_atts_396b65c8b2854b7c255fd5bab4b362e024422df4":null,"_wp_suggested_privacy_policy_content":null,"_g_feedback_shortcode_5634ca5833be6bb8b797c20fc7cdb62c28b822b8":null,"_g_feedback_shortcode_atts_5634ca5833be6bb8b797c20fc7cdb62c28b822b8":null,"_g_feedback_shortcode_338b2618f06b7a51530fbdf9d73a35cd3fb4a801":null,"_g_feedback_shortcode_atts_338b2618f06b7a51530fbdf9d73a35cd3fb4a801":null,"_g_feedback_shortcode_45d3eb34b5dfb751d1cdde28cf4dc73ec5e1f97e":null,"_g_feedback_shortcode_atts_45d3eb34b5dfb751d1cdde28cf4dc73ec5e1f97e":null,"_g_feedback_shortcode_97c6a996eb8ba32f7fd6deb96489d41dc78a977c":null,"_g_feedback_shortcode_atts_97c6a996eb8ba32f7fd6deb96489d41dc78a977c":null,"ast_self_id_23009":null,"_oembed_1b4d4f3197ba1e670cbcfeb09b6336a6":null,"_oembed_8bab667ac3284c7b4c1ed70b71cf4efa":null,"_oembed_439f9e883f75fcbdcb1343c8396aa332":null,"_oembed_a692f9d4221c57e4fa54e6feec5e427b":null,"_yoast_wpseo_opengraph-image":null,"_yoast_wpseo_opengraph-image-id":null,"_oembed_c2146f1614a359e62defd1fb7bdfab85":null,"_yoast_wpseo_primary_category":null,"_encloseme":null,"_ez-toc-disabled":null,"_ez-toc-insert":null,"_ez-toc-heading-levels":null,"_ez-toc-alttext":null,"_ez-toc-visibility_hide_by_default":null,"_ez-toc-exclude":null,"_cmplz_scanned_post":null,"_oembed_e67eb2e63d2f8fde622087fad3c17eb9":null,"_oembed_time_e67eb2e63d2f8fde622087fad3c17eb9":null,"_oembed_9ea0aee522cfd896835c92f766b80a18":null,"_oembed_a9a036995968e5dae881edc160a62062":null,"_oembed_time_a9a036995968e5dae881edc160a62062":null,"_oembed_time_9ea0aee522cfd896835c92f766b80a18":null,"_oembed_2e5df4803565896242e775bb62610da3":null,"_oembed_6c50d98fccd37f0f9fba2ef612ff3940":null,"_oembed_time_6c50d98fccd37f0f9fba2ef612ff3940":null,"_oembed_time_2e5df4803565896242e775bb62610da3":null,"_oembed_bb008ba964a83f4a39bcff41f71d017c":null,"_oembed_time_bb008ba964a83f4a39bcff41f71d017c":null,"litespeed_no_cache":null,"_oembed_d78e208cad7faef346672f2bf01879be":null,"_oembed_time_d78e208cad7faef346672f2bf01879be":null,"_oembed_cb2d3adb69fec62b7eebe01f0cd75ebc":null,"_oembed_time_cb2d3adb69fec62b7eebe01f0cd75ebc":null,"_oembed_13aab1e8bb45807487fc671188c05356":null,"_oembed_time_13aab1e8bb45807487fc671188c05356":null,"_oembed_80f2f968002c8c4242852de6f2847c9c":null,"_oembed_time_80f2f968002c8c4242852de6f2847c9c":null,"_oembed_5b064f0cd0761630123c042336d01797":null,"_oembed_time_5b064f0cd0761630123c042336d01797":null,"_oembed_417d224975fb449f41c6e7f722d58f24":null,"_oembed_time_417d224975fb449f41c6e7f722d58f24":null,"_oembed_00e481cff669962a233490e92ce519c8":null,"_oembed_time_00e481cff669962a233490e92ce519c8":null,"_oembed_239180a6907ae93e939494d5f73f13ec":null,"_oembed_bbac2b444f7fac4657cfee1e6fbfc887":null,"_oembed_time_bbac2b444f7fac4657cfee1e6fbfc887":null,"_oembed_time_239180a6907ae93e939494d5f73f13ec":null,"litespeed_no_image_lazy":null,"litespeed_no_vpi":null,"_oembed_378feed92280c8933c25340e41d44e3f":null,"_oembed_time_378feed92280c8933c25340e41d44e3f":null,"meta-title":null,"_visibility":null,"total_sales":null,"_product_image_gallery":null,"_tax_status":null,"_purchase_note":null,"_product_attributes":null,"_sold_individually":null,"_backorders":null,"_manage_stock":null,"_product_hover":null,"_min_variation_price":null,"_max_variation_price":null,"_min_variation_regular_price":null,"_max_variation_regular_price":null,"_min_variation_sale_price":null,"_max_variation_sale_price":null,"_default_attributes":null,"_min_price_variation_id":null,"_max_price_variation_id":null,"_min_regular_price_variation_id":null,"_max_regular_price_variation_id":null,"_min_sale_price_variation_id":null,"_max_sale_price_variation_id":null,"_wc_average_rating":null,"_wc_review_count":null,"_product_version":null,"_wcml_average_rating":null,"_wcml_review_count":null,"_wcml_rating_count":null,"_wps_sfw_product":null,"wps_sfw_subscription_expiry_number":null,"cartflows_redirect_flow_id":null,"cartflows_add_to_cart_text":null,"_ppcp_button_position":null,"_yoast_wpseo_primary_product_cat":null,"_file_paths":null,"attribute_anzahl-zu-optimiertenden-keywords":null,"attribute_monatliches-budget-bei-z-b-google":null,"attribute_anzahl-der-newsletter-im-monat":null,"attribute_anzahl-der-partner":null,"attribute_monatliches-budget":null,"stb_options":null,"_shipping_method":null,"_shipping_method_title":null,"_order_discount":null,"_customer_ip_address":null,"_customer_user_agent":null,"_ga_tracked":null,"Download-Berechtigungen zugewiesen":null,"_wc_order_attribution_source_type":null,"_wc_order_attribution_referrer":null,"_wc_order_attribution_utm_source":null,"_wc_order_attribution_utm_medium":null,"_created_via":null,"_cart_hash":null,"_shipping_hash":null,"_coupons_hash":null,"_fees_hash":null,"_taxes_hash":null,"is_vat_exempt":null,"_wc_order_attribution_session_entry":null,"_wc_order_attribution_session_start_time":null,"_wc_order_attribution_session_pages":null,"_wc_order_attribution_session_count":null,"_wc_order_attribution_user_agent":null,"_wc_order_attribution_device_type":null,"wps_subscription_id":null,"wps_sfw_order_has_subscription":null,"_date_paid":null,"_paid_date":null,"wps_sfw_subscription_activated":null,"_form":null,"_mail":null,"_mail_2":null,"_messages":null,"_additional_settings":null,"_locale":null,"_hash":null,"_astra_sites_imported_wp_forms":null,"wpforms_form_locations":null,"wpforms_entries_count":null,"wps_susbcription_trial_end":null,"wps_susbcription_end":null,"wps_next_payment_date":null,"wps_sfw_new_sub":null,"wps_parent_order":null,"wps_customer_id":null,"wps_schedule_start":null,"wps_recurring_total":null,"wps_show_recurring_total":null,"product_id":null,"product_name":null,"product_qty":null,"line_tax_data":null,"line_subtotal":null,"line_subtotal_tax":null,"line_total":null,"line_tax":null,"cart_price":null,"wps_order_currency":null,"wps_subscription_status":null,"_edit_lock":null,"_edit_last":null,"_su_og_type":null,"_su_og_title":null,"_su_og_description":null,"_wxr_import_user_slug":null,"_astra_sites_imported_post":null,"_astra_sites_enable_for_batch":null,"_wp_page_template":null,"_elementor_edit_mode":null,"_elementor_template_type":null,"_elementor_version":null,"_astra_content_layout_flag":null,"site-post-title":null,"ast-title-bar-display":null,"ast-featured-img":null,"site-content-layout":null,"site-sidebar-layout":null,"_elementor_page_settings":null,"_elementor_data":null,"_elementor_page_assets":null,"_thumbnail_id":null,"_yoast_wpseo_content_score":null,"_yoast_wpseo_estimated-reading-time-minutes":null,"_elementor_pro_version":null,"_elementor_controls_usage":null,"_uag_page_assets":{"css":"","js":"","current_block_list":["core\/paragraph","core\/heading","core\/list","core\/list-item","core\/image"],"uag_flag":false,"uag_version":"1713344858","gfonts":[],"gfonts_url":"","gfonts_files":[],"uag_faq_layout":false},"_wp_old_slug":null,"_wplmi_last_modified":"2024-03-21 10:08:10","wp_last_modified_info":null,"wplmi_shortcode":null,"_wpml_location_migration_done":null,"_wpml_word_count":null,"content-type":null,"_uag_custom_page_level_css":null,"_lmt_disableupdate":null,"_lmt_disable":null,"ast-site-content-layout":"default","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","astra-migrate-meta-layouts":null,"_kadence_starter_templates_imported_post":null,"_joinchat":null,"cmplz_hide_cookiebanner":null,"_wpml_media_duplicate":null,"_wpml_media_featured":null,"_yoast_wpseo_wordproof_timestamp":null,"_last_translation_edit_mode":"translation-editor","_yoast_wpseo_metadesc":"Discover what evergreen content is, its benefits and how you can create timeless content that will improve your website's ranking and generate lasting traffic.","_astra_sites_hotlink_imported":null,"_elementor_css":null,"_top_nav_excluded":null,"_cms_nav_minihome":null,"_elementor_template_widget_type":null,"_elementor_popup_display_settings":null,"_elementor_conditions":null,"_elementor_screenshot_failed":null,"_elementor_screenshot":null,"_su_rich_snippet_type":null,"_av_el_mgr_version":null,"_av_alb_posts_elements_state":null,"_su_og_image":null,"_featured":null,"_vc_post_settings":null,"_wp_old_date":null,"_aviaLayoutBuilder_active":null,"layout":null,"sidebar":null,"header":null,"footer":null,"header_title_bar":null,"header_transparency":null,"_avia_hide_featured_image":null,"_aviaLayoutBuilderCleanData":null,"_avia_builder_shortcode_tree":null,"_av_alb_element_mgr_version":null,"_gglstmp_meta_canonical_tag":null,"_su_title":null,"_su_description":null,"_yoast_wpseo_title":null,"_avia_sc_parser_state":null,"_dp_original":null,"slide_template":null,"_elementor_data_bckp":null,"_yoast_indexnow_last_ping":null,"_yoast_wpseo_focuskeywords":null,"_yoast_wpseo_keywordsynonyms":null,"_yoast_wpseo_focuskw":null,"_yoast_wpseo_linkdex":null,"footnotes":null,"site-content-style":null,"site-sidebar-style":null,"_stock_status":null,"_downloadable":null,"_virtual":null,"_regular_price":null,"_sale_price":null,"_tax_class":null,"_weight":null,"_length":null,"_width":null,"_height":null,"_sku":null,"_sale_price_dates_from":null,"_sale_price_dates_to":null,"_price":null,"_stock":null,"_download_limit":null,"_download_expiry":null,"wps_sfw_subscription_number":null,"wps_sfw_subscription_interval":null,"wps_sfw_subscription_expiry_interval":null,"wps_sfw_subscription_initial_signup_price":null,"wps_sfw_subscription_free_trial_number":null,"wps_sfw_subscription_free_trial_interval":null,"_billing_country":null,"_billing_first_name":null,"_billing_last_name":null,"_billing_company":null,"_billing_address_1":null,"_billing_address_2":null,"_billing_postcode":null,"_billing_city":null,"_billing_state":null,"_billing_email":null,"_billing_phone":null,"_shipping_country":null,"_shipping_first_name":null,"_shipping_last_name":null,"_shipping_company":null,"_shipping_address_1":null,"_shipping_address_2":null,"_shipping_postcode":null,"_shipping_city":null,"_shipping_state":null,"_payment_method":null,"_payment_method_title":null,"_order_shipping":null,"_cart_discount":null,"_order_tax":null,"_order_shipping_tax":null,"_order_total":null,"_order_key":null,"_customer_user":null,"_order_currency":null,"_prices_include_tax":null,"_recorded_sales":null,"_recorded_coupon_usage_counts":null,"wpml_language":null,"_download_permissions_granted":null,"_new_order_email_sent":null,"_order_stock_reduced":null,"_shipping_phone":null,"_cart_discount_tax":null,"_order_version":null,"_billing_address_index":null,"_shipping_address_index":null,"yoast_head":"\nEvergreen Content - OnlineShopManager.de<\/title>\n<meta name=\"description\" content=\"Discover what evergreen content is, its benefits and how you can create timeless content that will improve your website's ranking and generate lasting traffic.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/onlineshopmanager.de\/en\/wissen\/evergreen-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Evergreen Content\" \/>\n<meta property=\"og:description\" content=\"Discover what evergreen content is, its benefits and how you can create timeless content that will improve your website's ranking and generate lasting traffic.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/onlineshopmanager.de\/en\/wissen\/evergreen-content\/\" \/>\n<meta property=\"og:site_name\" content=\"OnlineShopManager.de\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-21T08:08:10+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/onlineshopmanager.de\/en\/wissen\/evergreen-content\/\",\"url\":\"https:\/\/onlineshopmanager.de\/en\/wissen\/evergreen-content\/\",\"name\":\"Evergreen Content - OnlineShopManager.de\",\"isPartOf\":{\"@id\":\"https:\/\/onlineshopmanager.de\/en\/#website\"},\"datePublished\":\"2024-03-20T14:35:24+00:00\",\"dateModified\":\"2024-03-21T08:08:10+00:00\",\"description\":\"Discover what evergreen content is, its benefits and how you can create timeless content that will improve your website's ranking and generate lasting traffic.\",\"breadcrumb\":{\"@id\":\"https:\/\/onlineshopmanager.de\/en\/wissen\/evergreen-content\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/onlineshopmanager.de\/en\/wissen\/evergreen-content\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/onlineshopmanager.de\/en\/wissen\/evergreen-content\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/onlineshopmanager.de\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Wissen\",\"item\":\"https:\/\/onlineshopmanager.de\/en\/wissen\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Evergreen Content\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/onlineshopmanager.de\/en\/#website\",\"url\":\"https:\/\/onlineshopmanager.de\/en\/\",\"name\":\"OnlineShopManager.de\",\"description\":\"One touch of nature.\",\"publisher\":{\"@id\":\"https:\/\/onlineshopmanager.de\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/onlineshopmanager.de\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/onlineshopmanager.de\/en\/#organization\",\"name\":\"OnlineShopManager.de\",\"url\":\"https:\/\/onlineshopmanager.de\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/onlineshopmanager.de\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/onlineshopmanager.de\/wp-content\/uploads\/2023\/02\/cropped-cropped-osm_neu_black_klein.png\",\"contentUrl\":\"https:\/\/onlineshopmanager.de\/wp-content\/uploads\/2023\/02\/cropped-cropped-osm_neu_black_klein.png\",\"width\":300,\"height\":57,\"caption\":\"OnlineShopManager.de\"},\"image\":{\"@id\":\"https:\/\/onlineshopmanager.de\/en\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Evergreen Content - OnlineShopManager.de","description":"Discover what evergreen content is, its benefits and how you can create timeless content that will improve your website's ranking and generate lasting traffic.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/onlineshopmanager.de\/en\/wissen\/evergreen-content\/","og_locale":"en_US","og_type":"article","og_title":"Evergreen Content","og_description":"Discover what evergreen content is, its benefits and how you can create timeless content that will improve your website's ranking and generate lasting traffic.","og_url":"https:\/\/onlineshopmanager.de\/en\/wissen\/evergreen-content\/","og_site_name":"OnlineShopManager.de","article_modified_time":"2024-03-21T08:08:10+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/onlineshopmanager.de\/en\/wissen\/evergreen-content\/","url":"https:\/\/onlineshopmanager.de\/en\/wissen\/evergreen-content\/","name":"Evergreen Content - OnlineShopManager.de","isPartOf":{"@id":"https:\/\/onlineshopmanager.de\/en\/#website"},"datePublished":"2024-03-20T14:35:24+00:00","dateModified":"2024-03-21T08:08:10+00:00","description":"Discover what evergreen content is, its benefits and how you can create timeless content that will improve your website's ranking and generate lasting traffic.","breadcrumb":{"@id":"https:\/\/onlineshopmanager.de\/en\/wissen\/evergreen-content\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/onlineshopmanager.de\/en\/wissen\/evergreen-content\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/onlineshopmanager.de\/en\/wissen\/evergreen-content\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/onlineshopmanager.de\/en\/"},{"@type":"ListItem","position":2,"name":"Wissen","item":"https:\/\/onlineshopmanager.de\/en\/wissen\/"},{"@type":"ListItem","position":3,"name":"Evergreen Content"}]},{"@type":"WebSite","@id":"https:\/\/onlineshopmanager.de\/en\/#website","url":"https:\/\/onlineshopmanager.de\/en\/","name":"OnlineShopManager.de","description":"One touch of nature.","publisher":{"@id":"https:\/\/onlineshopmanager.de\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/onlineshopmanager.de\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/onlineshopmanager.de\/en\/#organization","name":"OnlineShopManager.de","url":"https:\/\/onlineshopmanager.de\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/onlineshopmanager.de\/en\/#\/schema\/logo\/image\/","url":"https:\/\/onlineshopmanager.de\/wp-content\/uploads\/2023\/02\/cropped-cropped-osm_neu_black_klein.png","contentUrl":"https:\/\/onlineshopmanager.de\/wp-content\/uploads\/2023\/02\/cropped-cropped-osm_neu_black_klein.png","width":300,"height":57,"caption":"OnlineShopManager.de"},"image":{"@id":"https:\/\/onlineshopmanager.de\/en\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/onlineshopmanager.de\/en\/wp-json\/wp\/v2\/docs\/11586"}],"collection":[{"href":"https:\/\/onlineshopmanager.de\/en\/wp-json\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/onlineshopmanager.de\/en\/wp-json\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/onlineshopmanager.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/onlineshopmanager.de\/en\/wp-json\/wp\/v2\/comments?post=11586"}],"version-history":[{"count":1,"href":"https:\/\/onlineshopmanager.de\/en\/wp-json\/wp\/v2\/docs\/11586\/revisions"}],"predecessor-version":[{"id":11592,"href":"https:\/\/onlineshopmanager.de\/en\/wp-json\/wp\/v2\/docs\/11586\/revisions\/11592"}],"wp:attachment":[{"href":"https:\/\/onlineshopmanager.de\/en\/wp-json\/wp\/v2\/media?parent=11586"}],"wp:term":[{"taxonomy":"doc_category","embeddable":true,"href":"https:\/\/onlineshopmanager.de\/en\/wp-json\/wp\/v2\/doc_category?post=11586"},{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/onlineshopmanager.de\/en\/wp-json\/wp\/v2\/doc_tag?post=11586"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}